Case Study: Luxury Sports Car Manufacturer

Situation
A luxury sports car manufacturer who is known for premium products and brand strength has recently introduced an SUV and is planning to introduce a sedan. The luxury car manufacturer knows that new types of customers will be visiting their showrooms and service departments and that their Dealership personnel need to be able to deliver a high quality ownership experience to their new customer base in order to be competitive in their desired new market segments.
Solution
The luxury car manufacturer is launching a series of training, certification, communication and follow-up activities in order to build a foundation of skills and knowledge necessary to meet their challenges. BTS was awarded a contract to re-engineer the existing certification program in order to create a more comprehensive testing system to help "raise the bar" of dealership personnel performance. Questions developed by BTS for the certification program incorporate the original vision of the program of building knowledge of products, company history and marketing messages with a more specific focus on practical actionable knowledge divided into four separate tracks, Sales, Service, Parts and Managers.
Success
The luxury automaker has identified a goal certification target of 80% employee participation with a score of 80% or better as their new standard of performance. Commitment to follow-through and customer and participant feedback on the part of BTS ensures that the certification program developed will be the right fit in order to achieve the automakers goal.
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